The wait is over. OFF TO MILAN has officially begun.
This week, our comic canvas went up in the shop on Mariniersweg. More than just a piece of art, it’s the opening panel of a story that will keep unfolding in the weeks to come. Step inside, grab a cup, and take a moment to look closely: the Ripsnorter squad in bold orange and green, standing side by side on the field. Across from them, the Milanese opponents... sharp, powerful, and ready for battle. The atmosphere is tense, the stage is set.
The shirts carry a hidden story too. Inspired by the legendary Dutch kit from ’88, they’re more than uniforms, they’re a tribute to past victories and a symbol of what’s to come. Zjevaun wears the green edition on his way to the World Barista Championship, while the orange shirt marks the fan squad backing him up. It’s heritage woven into the fabric of this new adventure.
But here’s the twist: what you see now is only the beginning. Just like in every great story, the first chapter sets the tone, but the plot is still wide open. The comic strip story hasn’t been revealed yet. That will drop later this week, and they’ll show the next moves, the next challenges, the next sparks of imagination. Until then, it’s up to you to picture how the match might unfold.
And that’s the heart of this adventure: imagination as a spark. Everything starts with an idea, a vision of what could be. Zjevaun uses imagination to craft recipes that hit like a plot twist. We use imagination to build worlds around coffee, turning beans into experiences. And you, the community, use imagination to join the ride, to fill in the blanks, to wonder what’s coming next.
That’s why our start doesn’t just show you everything at once. Some spaces are left blank on purpose, waiting to be filled in as the journey unfolds. It’s like the comic strip itself: one page is revealed, the rest to come. Piece by piece, the story builds toward Milan.
So swing by the shop and see the canvas in person. Let your imagination run wild. Follow the hub for new drops as we get closer to the World Barista Championship. Because OFF TO MILAN isn’t just about competition, it’s about being part of a story bigger than one cup, one match, or one strip.
The adventure has just begun.
Every cup is a story. And every story’s a ripper.
If you want to get even closer, mark your calendar. During the World Barista Championship we’ll be streaming Zjevaun’s performances live in the shop. His first run takes place on October 18 at 9:52 AM. Be there, share a brew, and watch it all happen together!